



The Generic Art Project
From a time when generic was well… generic, before it could be repackaged and resold as a symbol of luxury, the Generic Art Project was born.
Now it arrives to amaze and craze, delivering delightful little artful indulgences that celebrate the strange charm of pure, polished, generic luxury.
From small sculptures to kit-smashing creations, this project continues to provide a playground for peculiar pieces, playful process, and outrageous joy.

A collection of handcrafted ball-bearing games, delightfully simple in design and endlessly entertaining. Discover old-fashioned block puzzles, handheld pachinko-style games, and classic amusements we've loved since we were kids.
Each piece is built to inspire curiosity and crafted with care, from the polished brass corners and pins to the satisfying click and roll of every ball bearing or the fine glass magnifying windows peering into fun.
Rediscover the joy of playing with simple things... back when imagination was the only option and bread was still 75 cents a loaf.


The Tierpark Spielzeug project was born from nostalgia and a love for the simple joy of childhood objects. The concept began as a desire to create a luxury toy collection that celebrated the memories attached to the small plastic animals I received throughout my youth. Those little figures never lost their charm, but I wanted to reimagine them as something more enduring—a handcrafted, earth-conscious version with the warmth and character of a treasured heirloom.
Drawing inspiration from the plastic classics I grew up with as well as older clay animal figures reminiscent of those my grandmother’s generation might have made, I created a collection of luxury Raku clay woodland animals. Each piece carries a connection between plastic nostalgia and handmade traditions passed from generation to generations.
Place your Tierpark on the kitchen table and listen closely—you may hear the echoes of the stories carried across generations.

Robot Laser 3D Love is a collection of digitally fabricated works created through the collaboration of robotic gantry systems, 3D printing, and laser-based processes. Working with polymers and advanced fabrication techniques, these machines become extensions of the creative process—transforming digital concepts into functional objects, sculptural pieces, and experimental designs meant to be admired, used, displayed, or incorporated into new constructions.

A collection of both published and Works In Progress. This is a celebration of Aaron (Gus) Van de Graeff's continued musings in ink and graphite presented in various forms of this pulp medium. Spanning 30 years of puttering on some things and completing other please enjoy the sketches to completed works of this life long interest mass market art and literature.

